Skip to content
  • There are no suggestions because the search field is empty.

Part 2 - Targeting & Segmentation

What audience should see this experience, on which pages, device and with what trigger?

Visually.io gives you full control over who sees your experiments. Use pre-defined audience segments or create custom ones to target exactly the users you want.

Audiences:

Visually.io supports both pre-defined audiences and custom audiences, giving you control over who sees an experience.

Pre-defined audiences use ready-made segments to target common user behaviors including all visitors, cart abandoners and first-session users. These audiences are maintained automatically and require no setup.

Custom audiences let you include, exclude, or combine multiple conditions to create precise targeting rules and support advanced experimentation use cases. You can define audiences using behaviors, marketing, geo-targeting and other options.

 
 

Page Type

Which page type/s in the store do you want to edit for this experience?

  • All Pages (for cart drawer / header / footer)

  • Homepage

  • Collection pages

  • Product pages

  • Cart page

  • Checkout page (available for Shopify Plus only)

  • Custom URL (specific product page / specific collection page / landing page) - It's recommended to use the "Includes" option rather than "Is" to ensure that the experience is displayed when there are tracking parameters in the URL. Just ensure that the URL string you define is unique.

  • Other (provides the flexibility to include, exclude, or combine multiple definitions. For example: "page type is product AND product is not BlackHat")

Note: Updating the Page Type will cause the Quick Preview to change accordingly. For instance, changing the default "All Pages" to "Product Pages" will cause the preview on the left to display a random product page.

Device

Since mobile and desktop layouts are completely different from one another, for optimal user experience and more valuable insights, it is often best to create separate experiences for mobile and desktop devices.

To specify which device should be targeted, two sections should be defined:

  • The device icon on the top left side - affects the Quick Preview

  • The dropdown list on the top right side - affects the targeting and measurement


Note that each change you make is either for desktop or mobile.
If you wish to create an experience that combines both Desktop and Mobile, you'll need to switch between them via the top-left device icon and separately create the change for each device. This assures that each change you make to your store is fully optimized.