Upsells & Product Recommendations
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      2. Upsells & Product Recommendations

      How to create a Post Purchase upsell

      Increase your AOV and revenue with Post-Purchase upsells

      Adding a post-purchase offer will increase the Average Order Value (AOV) by incentivizing customers to add more items to their purchase through immediate, tailored promotions or discounts after the initial transaction.

      Before you start

      Set Visually.io as your Post-Purchase app:

      1. On your Shopify Admin, go to Settings > Checkout
      2. Find the "Post-purchase page" at the bottom of the page, and choose Visually app

       

      Setting up your Post-Purchase experience

      1. Click on 'Create New Experience'.

       
       
      2. Scroll down and click on "Add Post Purchase Page".

       
       
      3. Define the audience. You can have multiple post purchase upsells active at any time, but make sure that the Audience settings don't conflate with one another by setting a custom audience.

       
       
      4. Define the layout of the post purchase page. You can include the number of offers (to a maximum of two), a timer, product ratings, and product summary settings.

       
       
      5. Set the discount percentage, the messages, and the time countdown.

       
       

      6. Adjust the design. You can either customize manually or select a previously used or saved style.




      7. Select which products to offer. You can select manually or use a set of rules.


       


      8. You’re all set! Save the changes and click on the 'Next' button to publish.

       
       
      9. If you're planning on using different post purchase experiences, make sure to name it.
      If you'd like to test this experience, feel free to check out this article:
      A/B testing a Post-Purchase experience




      10. Choose if you want to schedule the experience to publish during a specific time.
       
      11. Click on 'Publish' once you’re done.

       

      Limitations & Considerations

      Reading Shopify's official guide on limitations will help you understand when and how the Post Purchase feature works in Shopify.

      Important considerations

      • You can create up to two offers in a single experience.

      • Only if the customer rejects the first offer, they will receive the second offer.

      • Post-purchase upsell offers won’t be surfaced on orders with duties and multiple currencies.
      • Post-purchase offer can be displayed in English only.
      • Due to Shopify limitations, post-purchase upsells can't be paid with installment providers.

       

      Related articles

      How to save and re-use widget styling

      A/B testing a Post-Purchase experience