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Reports Page and KPIs

General Reports Page

1. Revenue Attribution Summary

This is where you can understand how much revenue is attributed to the overall experiences.

  1. Revenue through experience

    The total revenue of all purchases made after viewing an experience. Purchases are only counted if they occur after a user viewed an experience.

  2. Assisted revenue

    Revenue generated from products bought after clicking on a recommended item and buying any product within the session.

  3. Direct revenue

    Revenue generated from products bought after clicking on a recommended item and buying that item (or items from its group ID) within a 30-day window.

2. Trendline

In this section, you can observe the trend line of your attributed revenue over time.



3. Table

In this section, you can observe how much assisted revenue and orders each one of your experiences brought.

  • The default time window is "last 30 days", but you can easily adjust that by clicking on the date selector at the top of the page.

Experience Reports Page

This section allows you to compare your published experiences with the control and review key metrics such as AOV and CR for each variant.

You can also see the Direct and Assisted Revenue generated by each variant per experience.

Incorporating Additional KPIs in A/B Test Reports

If you have published a test and wish to add additional KPIs to the experience report, you can do so by clicking the desired KPI button located at the bottom of the report page.

The report will display data from the time the experience was published.