Track Events with Visually

With Visually’s Event Tracking, you can see exactly how users interact with your site, without writing any code or involving a developer. Track clicks on buttons, links, CTAs, and other elements to measure engagement beyond your main goals.

How to Set Up Event Tracking

Follow these steps to start tracking custom interactions on your site:

Step 1: Start Tracking

You can begin tracking in two ways:

1. Select an Element: Hover over the element you want to track. Once highlighted, click Track Element.
   

2. Add Blocks Section: Alternatively, if no location has been selected yet, go to the blocks section and choose Define New Event.

Step 2: Configure Your Event

After clicking Define New Event, a section will appear where you can:

• Enter an Event Name and optional Description

• Set the Element: Use the Rule-based mode to choose an element you want to track

• (Optional) Set a Custom JS trigger to define specific conditions for firing the event

Tip: Need to track a different element? Click the button in the element textbox to select a new element.

Managing Your Events

All your events are managed directly in the Changes list. You can choose where your event should apply:

• All Variations: The event will apply to every variation, including the control.

• Control: The event will only track interactions on the original site elements.

• Specific Variations: The event will only apply to the variation(s) you select. You can track different events for each variation to measure what matters most. 

Viewing Reports & Analytics

Your custom events are automatically tracked and attributed to the variation, version, and audience segment that triggered them.

• New KPIs for your events appear on the Report page

• Click-through rate (CTR) graphs for your custom events are displayed below your main goal graph

• The “General CTR” metric includes data from all your custom event names

NOTES:

• Each experience supports up to 12 custom events.

• Keep your event names short and clear, this makes reports easier to read.

• Events are specific to the experience where they are created and won’t carry over to other experiences.