Click-Through Rate (CTR) is the ratio of users who click on a Visually component to the total number of users who view an experience.
CTR will show up only for elements that are Visually's widgets and are clickable.
The expected situation for the control group is that the CTR will show 0%.
You can find this data on the experience performance page.
![](https://help.visually.io/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio89205584839a93d64250eadc7521c1809Image%2B2023-11-21%2Bat%2B11.01.51.jpeg)