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Consent Management & CMP Integration

Visually integrates with Shopify’s official Customer Privacy & Consent APIs and respects the merchant’s configured consent management platform (CMP) settings.

Supported Consent Modes

1. Opt-In Consent (GDPR / EU)

Used primarily for GDPR-compliant regions such as the European Union.

In this mode:

    • Visually does not initialize tracking
    • No experiences are loaded
    • No storefront modifications are applied
    • No visitor data is collected

until the visitor has explicitly opted in to tracking and personalization cookies.

This means Visually remains completely inactive until consent is granted.

2. Opt-Out Consent (California / CPRA)

Used primarily for California privacy regulations.

In this mode:

    • Visually loads by default
    • Visitors may opt out of tracking or personalization
    • Consent preferences are continuously respected and updated

3. No Consent Required

Used in regions where explicit consent is not legally required.

In this mode:

    • Visually loads immediately
    • Experiences and personalization are applied normally
    • Standard anonymous tracking operates automatically

Note: Consent settings can affect whether visitors receive Visually experiences and are included in tracking and reporting. In regions where visitors must give consent first (opt in), Visually remains inactive until they accept. In regions where tracking is allowed by default (opt out), Visually can operate unless the visitor chooses to decline. If a visitor ignores the consent banner, Visually follows the permissions provided by the store’s configured consent management platform (CMP).