How to create a new A/B test
A/B testing is highly recommended to make a data-driven decision and find the best-converting user experience.
Add a new A/B test in 3 easy steps
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After creating the desired changes, click "Next", and on the "Review Page" choose the option to A/B test
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Set the allocation for the Variation (the changes you've made). To get statistically significant results, it's recommended to have a 50/50 allocation.
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Set the goals you would like to measure and choose the primary goal.
* Pro tip: Check the "send events to Google Analytics" option to allow an in-depth analyze.
Here's our guide about how to integrate Visually with GA4
