Create an A/B Test

How to create a new A/B test

A/B testing is highly recommended to make a data-driven decision and find the best-converting user experience.

Add a new A/B test in 3 easy steps

  1. After creating the desired changes, click "Next", and on the "Review Page" choose the option to A/B test

  2. Set the allocation for the Variation (the changes you've made). To get statistically significant results, it's recommended to have a 50/50 allocation.

  3. Set the goals you would like to measure and choose the primary goal.

* Pro tip: Check the "send events to Google Analytics" option to allow an in-depth analyze.
    ​Here's our guide about how to integrate Visually with GA4