A/B testing enables you to make a data-driven decisions and optimize your users' experience.
Configure an A/B test in 3 easy steps:
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Once you have created the desired test changes, click "Next" to reach the "Review Page" and choose the option to run an A/B validation. Set the allocation for the Variant. For statistically significant results, we recommended to set a 50/50 allocation.
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Define the goal(s) you would like to measure including the primary goal.
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Choose when you want to run the test. Experiences are typically scheduled when they need to align with specific promotions.
* Pro tip: Select the "send events to Google Analytics" option for a more comprehensive analysis. Here's our guide on how to integrate Visually with GA4
