How accurate is Visually’s tracking system?

 Achieving perfect attribution and tracking accuracy across all browsers and environments is inherently challenging due to factors such as browser restrictions, cookie policies, ad blockers, and cross-device behavior.

When sampling website performance and user behavior Visually typically achieves an effective accuracy rate of approximately 75%-95% effective accuracy.

This accuracy level reflects real-world ecommerce environments and aligns with the limitations faced by modern analytics and experimentation platforms.