How does Visually maintain long-term visitor identity across personalization campaigns?

Visually maintains long-term personalization consistency using anonymous visitor identifiers and behavioral session history stored within our tracking infrastructure.

Each visitor receives a Visually-generated anonymous ID that allows the platform to:

• Recognize returning visitors
• Persist audience memberships
• Maintain experiment allocations
• Apply consistent personalization across sessions
• Build long-term behavioral profiles and affinities

How is personalization continuity maintained?

As visitors interact with the storefront, Visually continuously updates behavioral signals, these signals are associated with the anonymous visitor profile and used to:

• Reapply relevant experiences
• Maintain segmentation consistency
• Improve recommendation quality over time
• Support lifecycle and retention campaigns

By default, personalization continuity is maintained at the anonymous browser/session level.

For advanced implementations, merchants may optionally provide:

• Internal Customer IDs
• Edge user ids (for example using edgemesh id)
• Loyalty IDs
• Custom hashed identifiers

This allows Visually to associate activity across:

• Multiple sessions
• Logged-in experiences
• Different devices

while still remaining fully merchant-controlled.