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How is Visually improving tracking accuracy?

Visually is actively developing an AI-powered identity resolution system designed to improve session stitching and cross-session attribution (for consent users).

The solution leverages:

  • Behavioral event analysis
  • Client-specific fingerprinting signals
  • Session correlation models
  • AI-driven user matching

This approach enables more accurate reconstruction of user journeys across sessions and devices, resulting in improved personalization and reporting accuracy.