To view your existing audiences or build a new audience, click into 'audiences' at the top of the dashboard. The default audiences include new, returning, mobile, desktop audiences.
You can build up to 8 primary audiences which can be used in the reporting.
Data will begin to collect from the moment that you build a new audience and not before.
To build a new audience click on create a new audience:
Choose the criterion for the new audience:
Click on the 'star' to add this to the list of 'primary audiences' that can be used to filter within the reports:
Primary audiences can later be used to filter within the reports:
