By default, experience metrics such as Conversion Rate (CVR) and Revenue are measured on a session, user or session with impression level. This means a visitor can enter an experience on one product page but ultimately purchase a different product, and that purchase will be included in the experience's overall results.
Within the Product Analysis tab, you can select one or more products to track impact individually. This allows you to measure how the experience influences the performance of those specific products, independent of your site's overall metrics.
You can configure Product Analysis in the final stage of your experience setup:
When should I use Product Analysis?
Use Product Analysis when you want to understand how an experience affects the performance of specific products.
This provides an additional layer of insight beyond the sitewide reporting.
Minimum session requirements
To ensure reliable and meaningful insights, product-level data is only displayed after a minimum amount of traffic has been collected.
General reports (variant-level)
- A minimum of 20 sessions per variant is required before results are displayed.
Product Analysis
- A minimum of 10 sessions per selected product is required before the product appears in the report.
Why isn't my product showing in the report?
If a selected product is missing from the Product Analysis report, it likely hasn't yet reached the minimum session threshold.
- No data shown = the selected product has not yet collected enough sessions.
- Product data will automatically appear once the minimum session requirement is met.
If you need help checking whether a product has reached the required session count, email us at support@visually.io or reach out on chat for help.