1. Narrower cart drawer drove +5.6% CR
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WHY IT WORKED:
Less need for a “Continue Shopping” button, since shoppers can simply click outside the cart drawer to keep browsing
That keeps the focus on checkout while reducing distraction.
2. Smart product badges drove +4.6% CR
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WHY IT WORKED:
Badges communicate key messages without adding clutter.
They can highlight product benefits, create real urgency, or add social proof with labels like “Best Seller” or “Low Stock.”
Want to know what’ll work best for your audience? A/B test it.
3. Cart social proof drove +7.6% CR
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WHY IT WORKs:
The cart is where shoppers often hesitate, so adding reviews there can reduce doubt at the moment it matters most.
This is especially useful for cart returners who land directly in the cart from retargeting or email, skipping the PDP.
4. Removing PLP banner drove +6.2% CR
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WHY IT WORKs:
Collection pages are for finding products fast.
A large hero pushes products below the fold, especially on mobile, which can reduce PDP clicks.
More products above the fold → more PDP clicks → higher conversion.