1. Sticky promo bar → +6.9% CR
WHY IT WORKED:
A constant reminder like "Free returns" keeps a key reason to continue visible throughout the browsing and decision process.
Less doubt → more clicks into PDPs → more checkouts.
2. Checkout: “You’ve got free shipping!” → +8.5% CR
WHY IT WORKED:
Checkout is where doubt gets loud. When you confirm the win (free shipping unlocked) → you REFOCUS users from doubt to progress.
Important: Personalize this message to appear only when users reach the free shipping threshold.
3. PDP: Product recs moved up → +6% revenue
WHY IT WORKED:
For new shoppers landing on PDPs from ads, the product recommendations were moved to the top of the page.
1. Low prices pull shoppers in → showing slightly pricier alternatives right away can push them to upgrade. RESULT: higher AOV.
2. More options early → more chances to buy. RESULT: higher CR.
4. Cart: Bigger product image → +5.2% revenue
WHY IT WORKED:
Bigger visual = faster reassurance.
No squinting. No bouncing back to PDP to double-check.
TIP: Add a zoom button to let them see every detail before they commit.