What data does Visually store?

Visually only stores the data required to power experimentation, personalization, analytics, and recommendations.

Data We Store

1. Catalog Data

Collected via the Shopify API, including:

• Products and variants
• Meta-fields
• Inventory availability
• Images
• Pricing
• Collections and related catalog metadata

2. Anonymized Order Data

Collected via the Shopify API, including:

• Order totals
• Taxes
• Shipping amounts
• Purchased items
• Discount codes

No personally identifiable customer information is stored.

3. Visual Analysis Data

Collected by Visually’s automated analysis agents, including:

• Website styling and structure
• UI components and features
• Cart implementation type
• Theme behavior and storefront capabilities

This data helps optimize compatibility and personalization capabilities.

4. Anonymized Visitor Data

Collected through Visually’s tracking infrastructure, including:

• Page views
• Behavioral events
• Session activity
  
  

What Visually Does NOT Store

1. Personal User Information

Visually does not store:

• Customer names
• Emails
• Phone numbers
• Addresses
• Payment information
• Any personally identifiable information (PII)

2. IP Addresses - Visually does not retain visitor IP addresses.