Why can't I see the breakdown of source traffic in the reports?

If you’re using Split by Traffic Source and don't see a source (e.g. Instagram or Email) appearing, this is typically due to low session volume.

To reduce noise in reporting, traffic source breakdowns are filtered when session counts are very small. Traffic is still being split correctly, the filter only affects what’s displayed in the breakdown.

Data will flow once all variants have more than 10 sessions. Once session volume increases, both variants will display as expected.

If allocation still looks incorrect after sufficient traffic, contact support and we’ll review it with you.